Making an online portfolio is crucial for creatives, freelancers, and professionals who want to showcase their work and build an online presence. Whether you are a graphic designer, freelance writer, or a photographer, an online portfolio is a great way to display your skills, achievements, and experiences in one place. It can help you attract potential clients, build your brand, and stand out in the job market.

However, creating an online portfolio can be overwhelming, especially if you are new to the process. From selecting the right platform to choosing the right format and uploading your work, there are several things to consider. In this article, we will provide you with step-by-step guidance on how to make an online portfolio that reflects your skills, style, and personality. So, if you want to create an online portfolio that showcases your work and impresses potential clients, keep reading.

What to Include in Your Online Portfolio?

Creating an online portfolio can be a daunting task, but it is essential for any creative professional. The portfolio serves as a showcase of your work and a reflection of your skills and talents. When building your online portfolio, it is crucial to display your best work and highlight your achievements. The following are essential elements to include in your portfolio:

Your Best Work

Your portfolio should contain only your best work. Choose the pieces that showcase your skills and talents and highlight your achievements. Your portfolio should be a sample of what you can do. If you’re an artist or designer, include your most impressive work, and if you’re a writer, include your most popular or award-winning pieces.

Your Skills

One of the primary purposes of an online portfolio is to exhibit your skills. Highlight your expertise and give potential clients or employers insight into what you specialize in. Include your skills on your portfolio’s homepage and dedicate a separate page to showcase your skills in more detail.

Your Experience

Include your experience in your portfolio to highlight your professional background. This section should include your previous jobs and your role/responsibilities in each. Provide links to any companies you have worked for, and briefly describe what you accomplished while working with them.

Contact Information

Your portfolio should contain your contact information, so potential clients or employers can reach you. Make sure you include a prominent link to your contact page on your portfolio’s homepage.

About Me

It’s always great to include a little bit about yourself on your portfolio. A short bio can give potential clients or employers a brief insight into who you are, what drives you, your interests, or your personality. Make sure to keep it brief but engaging.


Including testimonials or references in your portfolio can boost your credibility. Ask former clients or colleagues for a short write-up of their experience working with you. Be sure to include their name, title, and company with their testimonial for added credibility.

Links to Your Social Media

Your social media accounts can give potential clients or employers a better understanding of who you are outside of work. Including links to your professional social media pages can be an excellent way to show off your personality and personal brand.

Client Story/Case Study

Provide a case study of a project or client that you worked with in the past. Describe the challenge, your solutions, and the final outcome. By doing this, you can show potential clients or employers how you work and what results you can achieve.

Media Coverage

If you’ve been covered by any media outlets, be sure to mention that in your portfolio. This can add credibility to your work and showcase that you’re a respected professional in your field.


Finally, include your resume in your online portfolio. This may seem redundant, but it is necessary for potential employers who may want to print or store your information offline. Keep your resume short, concise, and relevant. Only include the experience and skills that are relevant to your current work.

By including these essential elements in your online portfolio, you can showcase your skills and talent in a professional manner. Remember to update your portfolio regularly and keep your best work front and center. With an excellent online portfolio, you can attract more clients, increase your earning potential, and expand your professional reach. Good luck!

Section 2: Tips for Creating an Online Portfolio That Stands Out

1. Determine Your Target Audience

Before creating your online portfolio, it’s important to identify your target audience. Knowing who you are creating your portfolio for will help you determine what to include and how to present your work best.

Take some time to think about your ideal client or employer. Consider what they might be looking for in a portfolio and what kind of work they would be interested in seeing. This will help you tailor your portfolio to appeal to them specifically.

2. Showcase Your Best Work First

When creating an online portfolio, it’s important to showcase your best work at the top of your page. Your potential client or employer will likely spend only a few seconds scanning your portfolio.

Make sure the first few pieces of work that they see are your most impressive. This will grab their attention and encourage them to keep scrolling through your portfolio.

3. Keep It Simple and Easy to Navigate

Your online portfolio should be easy to navigate and simple to use. This will help your audience quickly find what they’re looking for and prevent them from getting frustrated.

Keep your portfolio design sleek and straightforward, and avoid cluttering it with too many buttons and menus. Make sure your work is easily accessible, and consider adding search and filter functions to make it even easier.

4. Optimize Your Images

When creating your online portfolio, it’s essential to optimize your images for the web. Large images can slow down your page loading times, which can negatively affect your audience’s experience and search engine rankings.

Consider compressing your images before uploading them to your portfolio. This will help ensure that your page loads quickly and smoothly, making it easy for your audience to view your work.

5. Provide Context with Descriptions

Don’t assume that your audience will understand the context of your work. Add descriptions to each piece of work in your portfolio.

Provide information about your process, the reasoning behind your design choices, and what tools you used to create it. This will help your audience better understand your work.

6. Incorporate Testimonials

Incorporating testimonials into your online portfolio can help you build trust with potential clients or employers. Make sure to include positive feedback from past clients or colleagues that highlight your skills and expertise.

Testimonials can provide valuable insights into your work and can help persuade potential clients or employers that you are the right person for the job.

7. Include Your Contact Information

Make sure to include your contact information somewhere visible in your portfolio. You want to make it easy for potential clients or employers to reach out to you.

Consider adding a contact page or including your email address and social media profiles on your portfolio site. This will help your audience get in touch with you if they are interested in your work.

8. Update Your Portfolio Regularly

It’s essential to keep your portfolio up-to-date. Regularly update your portfolio with your latest work and remove any outdated or irrelevant pieces.

Make sure that your portfolio reflects your current skills and abilities. This will show your audience that you are actively working in your industry and that you are dedicated to your craft.

9. Seek Feedback

Don’t be afraid to reach out to peers, colleagues, or mentors for feedback on your portfolio. Ask for their thoughts on your design, layout, and content.

Take their feedback into consideration and make changes as needed. This will help you create a more effective portfolio that appeals to your target audience.

10. Promote Your Portfolio

The final step in creating an online portfolio is to promote it. Share your portfolio on social media, include it in your email signature, and add it to your business card.

Promoting your portfolio will help you reach a wider audience and can help you land more job opportunities. Be proud of your work and share it with the world!

Choosing the Right Platform

When it comes to creating an online portfolio, choosing the right platform is critical. There are many options available, each with its own pros and cons. In this section, we’ll explore some of the most popular platforms for creating an online portfolio and help you make an informed choice.


WordPress is one of the most popular website platforms in the world, and it’s a great choice for creating an online portfolio. It’s easy to use, highly customizable, and offers a wide range of themes and plugins that can help you create the perfect portfolio. One of the benefits of using WordPress is that you can integrate it with other tools, like social media and Google Analytics.


Wix is a user-friendly website builder that’s great for beginners. It offers a wide range of templates to choose from, and you can customize them to fit your needs. With Wix, you don’t need to have any coding skills to create a professional-looking portfolio. It’s also an affordable option, with many plans to choose from.


Squarespace is a popular choice for creatives, and it’s easy to see why. It offers a wide range of templates designed specifically for portfolios, and you can customize them to suit your needs. Squarespace is also known for its beautiful, modern design, which can help your work stand out.


Behance is a social media platform for creatives, and it’s a great option for sharing your portfolio with the world. You can create a profile on Behance, upload your work, and share it with other creatives. Behance is also integrated with Adobe Creative Cloud, so you can easily showcase your work from Photoshop, Illustrator, and other Adobe tools.


Carbonmade is another popular platform for creating an online portfolio. It offers a simple, user-friendly interface, and you can customize your portfolio to suit your needs. One of the benefits of using Carbonmade is that it’s optimized for search engines, so your portfolio is more likely to be found by potential clients and employers.

WordPress– Highly customizable
– Integrates with other tools
– Wide range of themes and plugins
– Can be more complex to use
Wix– User-friendly
– Affordable
– Wide range of templates
– Limited customization options
Squarespace– Beautiful, modern design
– Wide range of portfolio templates
– More costly than other options
Behance– Social media integration
– Showcases work from Adobe tools
– Less customizable
Carbonmade– User-friendly
– Optimized for search engines
– Limited customization options

Ultimately, the right platform for you will depend on your specific needs and skills. Think about what features are most important to you, and choose a platform that can help you showcase your work in the best possible light.

Thank You for Reading!

I hope this article has helped you to create your online portfolio with ease. Remember, your portfolio is a reflection of you and your work. So, take your time and make it lively, engaging, and inspiring. Don’t forget to update it regularly with your new skills and projects. I wish you all the best for your future projects and career. Thanks again for reading, and feel free to visit again later for more exciting topics. Bye for now!